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Dealer Boot Camp for OFDA Members, November 16 & 17 2011

Debbie will share key elements of the industry’s collective “tribal knowledge” – practical information on the “who, what, where, how and why” of the industry sales process.

Read the recommendation letter from Chris Bates, President Office Furniture Dealers Alliance (OFDA)


Dealers and manufacturers are finding it increasingly difficult to hire experienced contract furniture salespeople. They are looking to ‘grow their own’ with sales talent from outside of the industry that have the right skill sets to find and secure new business opportunities. With any new hire it takes an investment of human resources, time and energy to bring sellers up to speed on the nuances of the furniture industry. We help managers and owners alleviate the challenge of ‘on-boarding’ with Dealer Boot Camp training. As a result of this course, participants will:

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Sales Mastery® Training for February 8, 9 & 10 2012 – Contract Furniture and Related Industries

Get Results…

Don’t leave all the positive moves to your competitors-take action now. Become valuable consultants and trusted advisors to your market.

    • Actively prospect and network to keep your pipeline full
    • Stop chasing bids and opportunities that go nowhere
    • Proactively sell on value instead of price
    • Lower defenses, earn trust and loyalty
    • Enjoy higher sales volume, gross profit and income

Upon completion of this course, you will improve performance and learn new and specific skills that will reward you with greater success immediately. Gain insight, acquire more confidence, and professionalism, and win more opportunities. read more

OFDA Sponsored Dealer Boot Camp Workshop


OFDA Sponsored Dealer Boot Camp Training to on-board new Sellers to the industry. Two-day interactive workshop held at the Hilton  O’Hare in Chicago on July 28th-29th.